DURACELL

ROLE: account executive, strategy @ Integer

SITUATION:

Duracell is the #1 Trusted Brand when it comes to batteries, however, batteries also happen to be one of the most commonly-forgotten items when shopping. We needed to help people remember the batteries so they were never left in the dark.

SOLUTION:

You can’t trust an average battery to do a Duracell’s job – so we brought those moments where you just can’t run out of batteries to life through a series of perfectly-placed in-store displays and digital media placements. In-store displays reminded buyers to grab that pack of batteries before getting to checkout, while digital ads prompted shoppers to add Duracell to their shopping list, ensuring they always had a supply on-hand.