a little about me...

my name is leah and i’m a digital marketing professional. born and raised in the northwoods of minnesota, i eventually followed the pull of bigger mountains west. today, i call the western slope of colorado home — a fitting backdrop for someone who feels most grounded waking up to mountain views and a strong cup of black coffee. i’m a climber, runner, mountain biker, gardener, writer, photographer, baker, wife, dog and cat mom. the way i move through the mountains is the same way i approach my work: curious, creative, and all in.

i began my career in the agency world, cutting my teeth in both boutique and corporate environments across industries ranging from cpg and healthcare to liquor. those early years shaped my foundation in digital marketing strategy, campaign development, paid media, and cross-channel storytelling. i learned how to think big, move fast, and execute with precision.

but the outdoors kept calling. i made the move into the outdoor industry, immersing myself in climbing communities across the country (and abroad) before stepping into a role on the brand side at black diamond equipment. there, i sharpened my ability to blend brand voice, content direction, and performance marketing — pairing creative storytelling with measurable business results.

today, i bring a hybrid perspective shaped by agency work, in-house leadership, and startup grit. i’ve worked across large global brands and small, scrappy teams, always focused on aligning strategy with execution. my expertise spans digital strategy, paid media planning and optimization, content direction and creation, and conversion-minded copywriting.

at my core, i’m both strategist and creative — equally energized by building the big-picture roadmap and obsessing over the words, visuals, and details that bring it to life. if it sounds like we may have a few things in common, let's chat about how we can collaborate. 

reach me at leahfanders@gmail.com

*banner image courtesy of jon cardwell